Student Design Competition



To encourage thinking about our planet’s future and to combat this waste, our judges are challenging you to create an original, innovative, and visually stunning design, in one of three categories of apparel, accessories or footwear made from real cattle leather. They would also like to see how entrants approach creating garments that will not only last, but be loved, for a lifetime.

The competition opens for registration March 1, 2024, and closes on June 10, 2024. Any entries submitted after that date will not be accepted.

Visit to read the brief and deliverables!









Designs must be made of at least 50% leather from cow hide.

Any other materials used must be natural or organic materials, for example wood or any natural fibres.

No fur or exotic skins. Our mission is to cut waste and utilise materials that would otherwise be sent to landfill.

Plastics must only be used where no natural alternatives are available.


Each of the three category winners and the People’s Choice Award winner will receive a trophy, certificate and Coffee Table Book covering the competition and including their entry. See all prizes at!


GUO Feifei / Independant Designer

Guo Feifei, an Independent Designer and graduate of Tsinghua University’s Academy of Arts & Design, is renowned for his expertise in fashion and accessories. In 2012, he founded GOFEFE, a renowned brand specializing in leather accessories. Collaborating with domestic fashion designers, GOFEFE has showcased co-branded products at prestigious events like China and New York Fashion Week. Guo is a Member of the Accessories Art Committee of the China Fashion Association (CFA) and serves as Chief Judge for bag design at esteemed competitions in China. With a background including key roles at notable fashion brands like K-ONE and MINND, Guo remains committed to craftsmanship and design excellence, shaping the fashion industry.



Li Shanglun / Designer

Li Shanglun, the designer of Extra One Studio, is a graduate of the Bagwear Design Major at the Beijing Institute of Fashion Technology (BIFT). His journey in the fashion industry began in 2014 when he joined ZUCZUG as a designer for bag accessories. In 2017, Li Shanglun established Extra One Studio, ZUCZUG’s first independent accessory brand. With a foundation in bagwear design and a commitment to innovation, Li Shanglun continues to drive creativity and excellence in the fashion world.








Lin Xu / Fashion Figure

Lin Xu is a highly acclaimed figure in the fashion industry, known for her many achievements including nominations for prestigious awards and serving as a referee for esteemed competitions. She has won awards such as the “Best Creative Styling Award” at China Fashion Week and holds the position of Chairman of the Technical Committee of the China Designers Association. Lin Xu founded Xu Lin Studio in 1997, completing over a thousand pattern making works and collaborating with numerous designers. She also serves as a technical consultant for Fengfei Fashion Co., Ltd. and WEIWEI company, showcasing her broad influence and skill set within the industry. Prior to her current roles, Lin Xu served as the Technical Director of Xiamen Romantic Declaration Clothing Co., Ltd. from 2003 to 2015, contributing significantly to the company’s operations and success.

Meet The Winners

Click the below images to find out more about this year’s finalists!

Learn how leather is sourced, selected and produced, and how to choose and work with the right leather for your project.

Watch our student training video below and discover why using natural, organic and long lasting materials like leather cut waste and offer a sustainable alternative to environmentally damaging and short lived synthetics and plastics.

Educational Materials

Want to learn more about how using leather cuts waste, landfill and carbon? Or about its durability, versatility and timeless style?