It’s not often a company seems to go into competition with itself, but this is all in the name of sustainability, and we love it!
The UK’s largest maker of luxury leather goods has joined Vestiaire Collective’s ‘Brand Approved’ programme to sell second-hand, reconditioned bags and other leather products.
Mulberry began selling pre-loved items last year in selected UK stores as part of the ‘Mulberry Exchange Circular Economy Programme’, but the Vestiaire Collective partnership will allow them greater reach by making them available online, worldwide.
Mulberry chief executive Thierry Andretta said: “Mulberry was founded in 1971 with a Made to Last ethos at the heart of both our design and manufacturing philosophy, and it continues to guide us today. When we launched the Mulberry Exchange last year, we received an extremely positive reaction from our customers.
“Through this partnership with Vestiaire Collective, we are extending that offer through their innovative business model, supporting the availability of truly sustainable luxury choices for Mulberry’s global community.”
The British brand will join Alexander McQueen as one of the earliest partners in Vestiaire Collective’s ‘Brand Approved’ programme.
Vestiaire Collective president Fanny Moizant, said: “The recently launched ‘Brand Approved’ service aims to highlight the importance of durability in fashion, celebrating pieces that are crafted to stand the test of time. We are passionate about supporting brands to embed circularity in their model, so we are incredibly pleased to welcome Mulberry to the programme, supporting them to further extend their circularity ambitions.”
All products sold are fully authenticated and restored by Mulberry’s Somerset-based artisans.
See https://us.vestiairecollective.com/journal/mulberry-x-vestiaire-collective/
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