Texture is central to the appeal of leather, more so than any other material. And leather’s appeal to the senses – feel, smell, look – inspires GreenRoom’s designs. The brand continues to push the boundaries of design and challenge conventional wisdom.
In its small studio in Taipei, GreenRoom has grown and prospered for ten years, just like the tree growing by the window. Full of energy, its dreams and aspirations are written on leather!
Back in 2011, Taiwanese industrial designers Hao Ming Yang(Ethan Yang) and Hsiao Yung Ming (Nagaaki Shaw) were tired of their usual work. They founded GreenRoom, aiming to put some fun back into their lives.
“We started with the idea ‘backstage’,” says Yang. “For tours, designers group people with different capabilities behind the scenes, and come up with an outstanding performance for clients. One day, we notice that opera houses in the UK used to paint their backstages green to relax performers. As they often called the backstage the ‘GreenRoom’, we chose it for our brand.”
Design definitely happens behind the scenes. It’s also the ultimate challenge for them, to differentiate among all leather brands in the market. “We are worried about being generic with standardized processes, so we never go to conventional courses,” says Yang.
“Instead, we learn by ourselves and utilize personal design backgrounds to develop production methods and ideas. Therefore, our products look and feel different from traditional leather goods.”
At the beginning, they intentionally avoided other leather brands in the market, so they would not be influenced or “humiliated by comparison”, Yang laughs.
GreenRoom’s works have now established themselves in the market. With Italian vegetable tanned leather, hand stitching, and three-dimensional design styles, it has developed a solid customer base. Its crowdfunding project, WALDEN, at the end of 2020 was very successful, and demonstrated their capabilities after a decade of experience. “We have actually studied for this product for two years. We reviewed details, collected feedback, and tested iteratively. This product is an epitome of our experimental attitude and objective over the past ten years. I hope this lightweight bag will create some changes in life.
“Besides being physically lighter, it is also about a sleek and simple attitude in life.” As to maintenance requirements, “using every day is the best care for quality leather products”.
As WALDEN aims to be “lite way, design for everyday”, GreenRoom will continue to deliver sophisticated handworks and unconventional design in fascinating leather goods for daily use. After all, leather should be about liberation, not burden.
By Ian Liu/ Damanwoo
Josslyn Shi from California College of Art has been crowned Overall Winner of the Real Leather. Stay Different. International Student Design Competition at a glittering final event held at the U.S. Embassy in London.
Meet Yanran from Beijing, we love her effortless style.
Meet Alla Advienko student at Istituto Marangoni in Milan and participant in the Italy Student Design Competition.
There are various ways to join two pieces of leather together. Gluing may be the easiest of them, but sometimes it’s also the best.
YaWen Zhang, from Zhoukou, Henan Province is currently studying for a Master’s degree in Fashion Design and Manufacturing at Wenzhou University. She enjoys researching social trends and consumer psychology.
Subscribe to our newsletter!
Stay different with our monthly roundup, which includes the latest on leather fashion and sustainable features, competition news and more.
