The Leather and Hide Council of America and the African Leather and Leather Products Institute [ALLPI] have partnered to launch the Real Leather. Stay Different. African Talent Leather Design Showcase 2023.

The new partnership, which commits to educating the next generation of creatives, aims to reshape education around the production and use of sustainable leather across Africa. Through the RLSD African Showcase ’23, L&HCA and ALLPI will promote the development of sustainable leather production among small and medium sized enterprises. As part of the initiative, a dedicated education program will be delivered, via a workshop series hosted at ALLPI’s satellite design studios located in its 10 member countries, that explores fashion, production and sustainability.

The workshops will be designed to help improve business efficiency and minimize negative environmental and social impacts. They will be open to creatives studying or working at small and medium sized enterprises and will showcase the future of leather design, its sustainability benefits and how innovations can be implemented within their creative practices to further reduce waste.

Real Leather. Stay Different. has a strong ethos of supporting the next generation of creative business talent with an aim to re-build, re-educate, and re-position. The new partnership brings to the forefront a common set of values to support sustainable leather value chains and emerging creatives through

The RLSD African Showcase ’23, is open to talent studying or working in art and design via the ALLPI’s design studios. Showcase participants will be challenged to design a single piece of apparel, accessory, footwear or furniture item using natural materials and 50% or more leather. Shortlisted finalists will be invited to create their design concept at one of the ALLPI’s satellite design studios. Finalists will present their work during a live showcase finale at the All Africa Leather Fair 2023 in Addis Ababa, Ethiopia.

Designs that celebrate the beauty, versatility & sustainability of leather and champion slow style.

Designs must be made of at least 50% leather from cow hide.

Any other materials used must be natural or organic materials, for example wood or any natural fibres.

No fur or exotic skins. Our mission is to cut waste and utilise materials that would otherwise be sent to landfill.

Plastics must only be used where no natural alternatives are available.


Real Leather. Stay Different. is a global campaign that has reached some 750 million people and hundreds of thousands of students. It makes the case for cattle leather (and other natural materials) and for making the best use of society’s waste and that hides, as the by-product of the dairy and meat industries, should be considered before looking to the petrochemical industries for manmade materials. Flexible and durable, leather is the natural alternative to fast fashion.

The African Talent Leather Design Showcase will run alongside the annual International Student Design Competition and regional competitions in Italy, China, the Nordics, Taiwan and the UK.

Educational Materials

Want to learn more about how using leather cuts waste, landfill and carbon? Or about its durability, versatility and timeless style?