Sustainable Brand Profile: DeMellier

DeMellier, the London-based leather brand that seeks to save a child’s life with every bag it sells.

10th June 2022

The British company started by Barcelona-born Mireia Llusia-Lindh is on a mission to save lives with its sustainable products.

DeMellier doesn’t do ‘vegan leather’. As far as the company is concerned, all the viable options currently available are plastic-based.

“Our handbags and wallets are all made of real leather of the highest quality, sourced exclusively in Italy and Spain and complying with the highest EU regulations and standards. The leathers we use come only from agricultural livestock – we never use exotic leather – and as such is a by-product from the meat industry, meaning that no animal is bred only for its leather.”

“As a by-product, leather does not consume additional land or resources. Should it not be used in leather goods like ours, leather would become waste posing big environmental threats.”

This straightforward, sensible approach, coupled with a strong desire to do good and right wrongs, has worked well for Llusia-Lindh – just ask Beyonce, Meghan Markle, Lily Collins or any other of numerous celebrities that have chosen DeMellier bags over pricier luxury rivals.

Every bag bought funds a set of lifesaving vaccines and treatments aimed to save the life of a child in need through A Bag, A Life, DeMellier’s permanent charity initiative that, Llusia-Lindh says, “is very close to my heart and core to our DNA”.

Harvard-educated Llusia-Liindh launched the DeMellier in 2010 and she wanted to build something that went beyond business. Something that helped children and empowered women. All the company’s bags are designed by women, for women.

She explains: “I embarked on a mission to create handbags with no compromises. They had to be modern and of the highest quality but also functional and attainable, as well as socially conscious. So DeMellier was born.”

They are certainly attainable. Priced in the hundreds rather than the thousands that rival luxury brands demand, the bags don’t need the mystique of the almost-unattainable price point – quality, sustainability and social conscience have been enough to make DeMellier a hit with the A-listers.

But forget about the stars. Llusia-Lindh’s main aim is to do some good.

She says: “Millions of children are dying from preventable diseases at a terrifying rate. For every item you purchase, DeMellier funds lifesaving vaccines and medical treatments aimed to save the life of a child in need, in collaboration with international children’s charity SOS CHILDREN’S VILLAGES and local vaccine providers. The funds are administered in countries such as Somalia, where currently 1 in 6 children do not live to see their 6th birthday.

“So far we have funded over 260,000 vaccines and treatments and I can’t thank you enough for your help with this cause.”

We think she deserves a bit of thanks herself!

Source: Demellierlondon.com